Released on: October 13, 2007, 9:39 am

Press Release Author: iBlue LongArm

Industry: Advertising

Press Release Summary: iBlue is launching LongArmT as a unique Bluetooth marketing
solution in the MENA region. LongArm opens the door for a new marketing channel
enabling marketers to reach their customers on their Bluetooth enabled devices. The
unique features of LongArm will allow for the ease of creating and managing
marketing campaigns in no time.

Press Release Body: iBlue is launching LongArmT as a unique Bluetooth marketing
solution in the MENA region. LongArm opens the door for a new marketing channel
enabling marketers to reach their customers on their Bluetooth enabled devices. The
unique features of LongArm will allow for the ease of creating and managing
marketing campaigns in no time.



iBlue www.goiblue.com is a company whose mission is to provide enterprises with
innovative, reliable, flexible, yet easy to use solutions by utilizing Bluetooth
data communication technology and its expertise in their state of the art. iBlue is
developed by Bird ICT\'s and is fully owned by Bird ICT. There is a wide range of
enterprise solutions to be introduced to the market and each solution will have its
unique implementation to satisfy specific market needs.



LongArm is a marketing solution that has the capability of broadcasting any file
format to a large number of Bluetooth enabled devices simultaneously with a very
high flexibility in creating and managing their marketing campaigns.



Dr. Khaled Awad, Bird ICT managing director, stated that the power of LongArm is the
result of its unique features. He mentioned that out of all the features of LongArm
the six key ones are: serial coupons, support of all file types, campaign scheduler,
statistics viewer, back-up utility, and high connection range.



The serial coupons feature is designed to help LongArm users who want to send a
group of serialized files or coupons to their clients where each client gets only
one of those coupons. This feature will let the system handle this type of coupons
in a smart way in one mouse click. The second key feature is the ability of LongArm
to support all file types, which gives the marketers more space to do their creative
works and send it to their clients in any format they want.



LongArm users do not have to worry about manually activating and deactivating their
marketing campaigns on a regular basis because they can automatically schedule all
their campaigns using LongArm's flexible campaign scheduler. The scheduler enables
them to specify the active time of each campaign in terms of time and date and days
of the week. The statistics viewer gives the marketers clear graphs of how their
campaigns are doing. It shows them how many have received their marketing material
and how many have not.



Marketers no longer have to worry about losing their digital marketing campaign with
iBlue introducing their smart back-up utility. This feature helps LongArm users to
back-up all their marketing campaigns and their specific configuration in a file
that can be used to restore these data whenever needed. LongArm's advanced hardware
together with its embedded software enables fast simultaneous files transmission and
allow the users to stay connected with their clients within a range of up to 150
meters.



According to Mohamed Kash, Bird ICT business development manager, there are no
limits to where LongArm can be used. Wherever Bluetooth enabled devices exist,
LongArm can exist. He stated that iBlue is targeting marketers in different business
areas ranging from shopping malls, sporting clubs, and outlet stores to airports,
hotels, events management, and advertising agencies.

Web Site: http://www.goiblue.com/

Contact Details: iBlue main office, 42 El Batal Ahmed Abd Elaziz St. Mohandeseen,
Giza, Egypt

iBlue development office 203, 2nd floor, Building 2, El-Sayadela Buildings, 15th May
St. Somoha, Alexandria, Egypt.
Phone: 002 03 4241040, Fax: 002 03 4277629
info@goiblue.com
www.goiblue.com